Channel 4 ready for PS4 launch campaign partnership

An exclusive partnership, which starts today, was agreed between PlayStation and Channel 4.

The deal involves a marketing campaign, which places Channel 4’s infamous number symbol within PlayStation 4 games, such as Kill Zone: Shadow Fall. A range of competitions will also be shown through mini ‘blipverts’, allowing viewers to try and crack codes.

The campaign is designed to bring attention to the final build-up to the console’s UK launch.